Bookmaker Reviews

Welcome to the WhatAcca.com independent bookmaker reviews page. There are bookmakers everywhere online, some you can trust, and others you can’t. If only there were a way to know the good from the bad and avoid making a huge mistake.

Well, the team at WhatAcca use online bookmakers daily and have tried them all! All of our new bookmaker reviews are sent live as soon as we have completed our independent assessment.

Best Bookmakers 2024

Telegram VIP Betting Tips for £10 per month

Telegram VIP Betting Tips for £10 per month

10

Review

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£10 per month, cancel anytime, Strictly 18+ Only

Bet £10 Get £30 in Free Bets

Bet £10 Get £30 in Free Bets

10

Review

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New Customers only. Bet £10* & Get £30* in Free Bets. Sign up, deposit between £5* and £10* to your account and bet365 will give you three times that value in Free Bets when you place qualifying bets to the same value and they are settled. Free Bets are paid as Bet Credits. Min odds/bet and payment method exclusions apply. Returns exclude Bet Credits stake. T&Cs, time limits & exclusions apply. Registration required.

Bet £10 Get £50 in Free Bets

Bet £10 Get £50 in Free Bets

9

Review

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New customers only. Register with BETFRED50. Deposit £10+ via Debit Card and place first bet £10+ at Evens (2.0)+ on Sports within 7 days to get 3 x £10 in Sports Free Bets & 2 x £10 in Acca Free Bets within 10 hours of settlement. 7-day expiry. Eligibility & payment exclusions apply. T&Cs apply.

50% back as a free bet up to £25 on your first bet + 10 free spins

50% back as a free bet up to £25 on your first bet + 10 free spins

8.5

Review

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New customers only, 18+. Min deposit £10. Place a £50 bet on any sport at 2.0+ to qualify for £25 in free bets and 10 Free Spins. Free Bets and Spins valid 7 days. £0.10 Free Spins. T&Cs apply. BeGambleAware.org

Bet £15 Get a £10 Free Bet

Bet £15 Get a £10 Free Bet

9

Review

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18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit,: £10, max £10 free bet valid for 14 days, bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets not eligible. Neteller,Skrill and Paypal not eligible. T&Cs apply #ad

BET £10 GET £20 IN FREE BETS – ACCA REWARDS

BET £10 GET £20 IN FREE BETS – ACCA REWARDS

9.5

Review

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New UK customers (Excluding NI) only. Mobile exclusive. Min Deposit £10. Min stake £10. Min odds Evs. Free bet applied on 1st settlement of any qualifying bet. 30 days to qualify. Free bets expire in 7 days. Cashed out/Free Bets won’t apply. Account & Payment method restrictions apply. 1 Free Bet offer per customer, household & IP Address only. 18+. T&Cs apply. **18+. Choose either Boost or Insurance. Available for in-play/pre-match bets on selected sports. You cannot use specials, boosts, any free bet or any other promotion. A minimum of 5 selections and minimum odds of 1/5 per selection/leg to receive Acca Rewards. Minimum stake of £/€0.05. Max free bet refund of £/€20 per Acca for Insurance. Maximum bonus payout is €/£1,000 per Acca for boost. Free bets, cashed out or voided bets will not qualify for this promotion. T&Cs Apply.

To save you from giving your money to a dodgy bookmaker, let us test them all and provide feedback on them. There are easily 30-50 online betting companies, and these are just the well-known ones. If you delve deeper, there are well over 100.

Trust us when we say this though, the majority of bookmakers online are just not worth signing up with. There is harm grabbing a good sign up offer though, that’s all normal procedure. But in terms of a bookie to use weekly, that is a fairly short list.

WhatAcca Bookmaker Review Rating System

So you know how we come to our conclusions with our bookmaker reviews, here is an over view of our rating system.

We have 7 check boxes to tick, each one is also supported by a number rating. The criteria is weighted differently across each point too.

See the rating list below that we work from:

1. Bookmaker holds a UK Licence (10 points)
2. Competitive Odds (up to 15 points)
3. Fast Withdrawals (up to 15 points)
4. Accumulator offers (up to 15 points)
5. Usability on Mobile (up to 15 points)
6. Cash Out Facility (up to 15 points)
7. Sports and betting markets (up to 15 points)

Each point in this list is important and we can award a maximum amount of points to each as listed above. If a bookmaker is poor in a certain area, they will get marked down.

When we sit down and write a bookmaker review, we start with our review rating system. To review properly and in depth, we sign up and deposit real money. It wouldn’t be an expert review without taking each bookie out for a test drive.

Which Bookmakers WhatAcca recommend

Here is a snapshot of the bookmakers we have already reviewed. We will give a quick summary of each one and explain why they were awarded the WhatAcca they have.

#1 bet365

WA Rating: 93

Join bet365 Today>

If you were only getting one betting account, bet365 would be the one. They are the leading company for sports betting and will give you all you ever need.

They have an exceptionally high WhatAcca bookmaker review rating of 93, and there is good reason for it.

Bet365 scored top marks on 5 out of the seven scoring factors. The areas in which they lost marks was Accumulator offers and Usability on mobile. They didn’t receive heavy reductions but compared to a couple of other betting sites, they have a little room for improvement.

You will not find a bookmaker that offers more sports and betting markets than bet365. That goes for pre-match and in-play. They just lead the way with choice. They also allow you to livestream a significant number of games/races.

If you stay loyal to bet365, it does pay off! Regular customers are often given free bets, odds boosts and exclusive access.

Their betting product is ridiculously good also, you will rarely encounter any problems. They have a huge team behind the scenes are ensuring their service is operational 24/7. There is nothing worse than having trouble when trying to place a bet, and you won’t find that with bet365.

As a final point, they have 5-star customer service. Live chat is there 24/7 and issues will be resolved on the spot. Why not check out the indepth WhatAcca.com Bet365 Bookie review with our free guide or learn more about financial investments.

What Acca Bookmaker Review 2

#2 William Hill

WA Rating: 90
Join William Hill Today>

William Hill are in the same league as bet365 and come highly recommended at WhatAcca. They are massively improving year on year and currently offer the most value in terms of accumulator bets and offers.

We gave them a bookmaker review rating of 90. Almost top marks for this well-known UK bookmaker.

The only areas where they lost marks was for their withdrawal processing time and cash out being a little temperamental. William Hill are a fantastic bookie though and are a great option to have.

Most people have 3-5 betting accounts, and we assure you that William Hill will be in there.

Will Hill’s site is easier to use than bet365, and more casual bettors find it easier. It’s a little less busy, and that works for a lot of people. It really depends on whether you want to geek out on your bets or just jump in and quickly place a bet. There is no right or wrong here as it’s user preference.

We love William Hill and find them to be the best for accumulator betting. They give at least one daily acca an odds boost which rocket’s the potential return. They also have price boosts, acca insurance and an acca club. Learn more about this bookmaker with the WhatAcca.com William Hill indepth review resource.

What Acca Bookmaker Review 3

#3 Betfred

WA Rating: 85

Join Betfred Today>

Here you will find the best betting accounts. Now you are ready to sign up and get yourself a betting account, simply choose one from the list below. These are 100% safe and cater for UK customers. Don’t forget to claim your welcome offer at each bookmaker you sign up with!

Betfred are well known for their presence on most highstreets with their betting shops. However, they are fully available online and have really improved their product in the past 5 years.

One of their TV commercials dubbed a now famous saying in sports betting, ‘When Both Teams Score, it’s Goals Galore!’. Of course, Fred himself is also known as the Bonus King.

Betfred are a bookmaker that is out there for the bettor. They look after you and you get that more personal service. We have rated them very highly and it’s only the fact they have such fierce competition with bet365 and William Hill that marks them down.

They don’t have as many betting markets, but who needs hundreds of thousands daily? So, they lost a few marks there. They can be hit and miss with odds; we wouldn’t say they are uncompetitive, but they are not necessarily top price.

Bonuses are what Betfred are made for. They really excel in this area, and that’s why they achieved an excellent WhatAcca bookmaker review rating. Especially for both teams to score. It’s a big football betting market, and we use it all the time.

They are a solid bookmaker and one you can trust.

What is our Bookmaker Review Philosophy?

We only list bookmakers that we feel are safe to use and offer enough value to you.

Someone in the team will have also tested them with real money. We only list a bookmaker if we have reviewed and used them ourselves. That is very important and is where we save you time and sometimes hassle.

The best thing to do is to have fun with your betting and keep it under control. Don’t go spending money everywhere in search of big winners. We all know it doesn’t work like that.

By choosing the right bookmakers, though, you can extract maximum value through odds, offers and service. This can help you achieve the biggest profit when you land a winning bet. Understand more about what this bookie has to offer with the independent bookmaker review of Betfred with the WhatAcca.com guide.

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How to Open a Betting Account

Let’s keep this simple and to the point. Here is my step by step guide to getting yourself an online sports betting account.

1. Choose a reputable bookmaker.
   Use my list above, as they are all vetted. I can say with confidence that all of these betting accounts are legit and 100% safe and secure.
2. Click the ‘Get Offer’ button to visit the bookmaker of your choice
   This ensures you get the welcome bonus or free bet that you see advertised.
3. Click ‘Join Now’ or ‘Sign up’ when you arrive at the bookmaker
   Each betting account looks a little different, but they normally make their new player bonuses and sign-up button very obvious.
4. Fill out the Registration form. This will take around 5 minutes. Make sure you have the following details to hand; Address, Date of Birth, Email Address, Phone Number.
5. Verify your Identity
   New laws require you to prove you are who you say you are and that you are over 18. The easiest way is to use a Passport and a Driving Licence. You can also use utility bills and bank statements to prove your address.
6. Set Deposit Limits
   Protect yourself and set a maximum amount you can afford to spend in a given period. It helps manage your betting over the long period and keeps it fun.
7. Make a Deposit
   Register your card details once you are in your account and then deposit. Once you deposit you unlock your free bet or bonus.
8. Place a bet
   Browse the betting site and find your perfect first bet.

That is it. From here, you can place your first bet. Keep it fun and play responsibly, and hopefully, you will make your new betting account a successful one.

Best Bookies to Join

I wrote a step-by-step guide for the following bookmakers, so if you want extra detail on signing up for a specific betting account, read these articles;

bet365 – How to Open Account

BetFred – How to Open Account

*Grammar corrections and ext solution – April 2025