Before I jump into this article, I just wanted to highlight that this is a personal view on the bet365 brand and solely my opinions and experiences.

Bet365 are one of the largest bookmakers in the world. They have a huge database of players registered to the brand and with it have become a global powerhouse within the betting industry.

I’ve been using bet365 for over 10 years now and they are one of the most consistent bookies that I’ve come across. The site has changed a lot in that time and this review will highlight what you can expect to find from bet365 from someone who uses the site on a daily basis.

All New: Bet Credits

Bet365 have recently reformed their welcome offer and now are able to offer punters up to £100 in bet credits. In my opinion it’s still one of the best promotions that I’ve seen, plus you are getting on board with one my most favourite bookmakers.

I can see that the offer is worth up to £100 in bet credits, amiable for new accounts only. I’ve included some of the key terms and conditions for you below, so you know exactly what you need to do to get your bet credits.

If you need any help with this, then just shout and I will be happy to help.

Click here to claim up to £100 in Bet Credits for new accounts only (T’s and C’s Apply, 18+)

Features

One of the ways in which they have been able to develop as a brand is by constantly changing. They were one of the first to bring in live betting many moons ago now, but it’s been things like this that have enabled them to keep moving forward, which is one of the reasons I think they work so well.

Live betting

Live betting is, as I’ve just mentioned, something the brand is famed for. They offer hundreds of thousands of markets every day across a plethora of sports.

But, the shining light is how they deliver their whole live betting console. You get to see a ton of markets, loads of stats and an up to date match centre, which transmits info such as where the ball is on the pitch, who’s in possession, goals, free kicks, shots, offside, bookings and is really like a 2D version of watching the match. It reminds me very much of Championship Manager back in the day and what a game that was!

I really liked the fact that you were able to add games to your favourites so get a quick overview of what’s going on in those selected matches. This meant that you don’t need to scroll through a potentially massive list of matches to see your bets and saves a lot of time in the process.

Live streaming

The live streaming channel is another section that’s grown massively. Again, they were one of the leading bookies to offer this, behind only Betfair if I recall correctly.

To access this all you need is a funded betting account or to have placed a bet within 24 hours. It links in really well with the live betting section as you can watch a game whilst seeing the betting markets react for said match. Country restrictions do apply to live streaming.

Some of the higher profile streamed matches include:

• Serie A
• Bundesliga
• La Liga
• League 1 (France)
• FA Cup
• League Cup
• Europa League
• Champions League

Click here for full terms and conditions for live streaming (18+)

Cash out

Bet365 were in fact one of the first to bring cash out betting to the industry. For those that aren’t aware, the concept is pretty simple in that you are able to settle bets prior to them finishing for an agreed payout. Once you’ve accepted the offer and payout, the final result for your bet is now irrelevant.

What’s so good about bet365’s version is that they have upgraded their program to allow both Partial Cash out and Auto Cash out. The Partial Cash Out function means that you are able to cash out a percentage of your bet and then leave the rest of the bet to run at the original odds taken. The auto cash out function means that you are able to set a cash out limit and as soon as the cash out hits your limit, the bet will be settled and you will be paid out accordingly.

Click here for full terms and conditions for cash out betting. (18+)

Pricing and market converge

The pricing structure is one of the main reasons why I’m so fond of bet365. They are just so consistent with the odds on offer and whatever price I get, I know that it’s going to be somewhere near best price in the industry.

Whilst I’m a big advocate of having multiple betting accounts in order to get as good a price as possible for your bets, if you are looking for just one bookmaker, when it comes to pricing then bet365 would by my number one shout.

The market coverage on site is so vast as well. I reckon I use probably less than 1% of what’s going on at any one time and I utilise a lot of football leagues and competitions from around the world. If you think that each football game is going to get 100+ markets to choose from and on a Saturday, there could be thousands of games online, it doesn’t take an Einstein to work out that’s a lot of markets across the board.

The thing is with it, is that it seems to keep growing. They are able to not only find new markets to include, but also new sports. One sector that has caught my eye in particular is the expansion of their E-Sports betting sector, an area that seems to have grown exponentially over the last few years.

I do tend to dabble a little in the odd computer game when I get time, so this has always been an interest to me. Whilst I haven’t ventured as far as following any betting, it would be somewhere like bet365 that I’d target, just based on how much market depth they already have and that I know their pricing structure is going to be as good as any.

Design and mobile

The design has been something that has divided people for many years. My take on it is that as it’s different from pretty much every bookmaker in the industry, it’s not as easy to jump straight into.

For example, if you are familiar with a site like Unibet, then jumping across to somewhere like Ladbrokes is going to be a doddle as it’s the same design with different colours. But, if you are new to bet365, no matter how many bookies you’ve used previously, the site is going to feel very different.

The trick is to give it time and then you will see how well it functions. It can be a little overwhelming when you first land on site, there’s a lot to take in. But, it’s actually really simple and all they are doing is trying to get you to where you want to go in the shortest time possible.

The mobile app, in my opinion, is the best in the business. In fact, I’ve started placing the majority of my bets via the app simply because it’s easier to use. I love the use of Touch ID to log in as I’m forever forgetting my password for things and I think the design looks a lot more modern than the desktop version.

There are a couple of functions that I don’t think work well on the app, such as the statistics section that I use a lot for forming bets online and also the integration of live streaming with live betting as online you get to see both at the same time. Aside from that, I’d probably go as far as saying that it’s better in every way, which is a bold statement I admit!

Contact information and customer support

I’ll admit in that I haven’t had to use customer support all that much, but on the odd occasion that I have, they have been great. The few times that I’ve needed them recently has been with regards to issues with my Bet365 account of which they have sorted in just a matter of minutes. I was on hold when ringing for less time than I can remember and the person on the other end of the line couldn’t have been more courteous.

I love the wat that bet365 give you a barrage of options to choose from in order to get in touch. The likes of live chat (new), email, several Freephone telephone numbers, web messenger and even good old snail mail is all on offer. The vital contact details are listed below:

Acca specific information

As you’re on my site, you’ll probably be looking to get the lowdown on how I think they work worth acca betting, so here’s my thoughts.

Betting limits and settlement

One of the beauties of acca betting is that you bet small and you win big… or at least, that’s the idea. I’ve found bet365 to be one of the most accommodating when it comes to getting your money.

Another point that you need to consider is that each football league will vary in terms of how much is paid out per bet and are tiered accordingly. It’s worth noting that the payout will be limited to the team based in the lower payment bracket.

For the vast majority of you, these limits won’t even be in play, but there could be times when it is applicable, so definitely worth noting.

Bet365 are one of the best when it comes to settling bets and the money is often in your account within just a few minutes of that bet being settled. They are super consistent and I’ve never had any issues with this.

Betslip

The betslip is a massively important feature for any serious accumulator bettor. What’s great about bet365’s betslip is that it’s linked to their live betting, so it keeps you up to date with the scores from each of your matches. It also highlights when goals are scored and turns ‘Suspended’ when anything of note has just happened in the match.

The ‘suspended’ feature has actually turned to be quite the joke in the acca community as when you are waiting for the last leg of your 5-fold to come in and the game turns suspended, you often assume a goal or something.

Statistics

The statistics section is probably the area that I spend most time on within bet365. It’s not that it’s unique to bet365, most bookies have one these days, it’s just become engrained in my acca betting system that’s where I turn to first.

I’ll admit that I spend a lot more time on other stats based resources that just this statistics section at bet365, but it’s a great wat of getting information on certain bets fast. It’s gives you a great understanding of what potential bets these games could lead to and I think a resource that so many punters overlook.

Promotions

Euro Soccer Bonus

The first port of call for this has to be the Euro Soccer Bonus, which is one that I am frequently able to take advantage of. The bonus is linked with accumulator bets of 3 or more selections and with it, successful bets will be credited with a bonus.

But, the downside is that it’s limited to just a handful of leagues that include English Premier League, Italian Serie A, Spanish Primera Liga, German Bundesliga 1 and UEFA Champions League. Also, it’s limited to the betting markets that you can choose, which are standard Full Time Result or Result/Both Teams To score markets.

If you can fit an acca around these markets, which isn’t all that difficult to be fair, then the bonus on offer could be worth up to 70% of your original winnings.

Below is bet365’s full terms regarding this promotion:

Click here for full Terms and Conditions for the Euro Soccer Bonus (18+)

Tennis accumulator bonus

The tennis accumulator bonus is very similar to the football one above. Admittedly, I don’t use this as often, but it still offers good value if tennis is your sports of choice.

The bonuses for this work from pre-match accumulators of 2 or more selections and include Win Match, First Set Winner and Set Betting markets for singles and doubles matches. This is covered in all games from within Grand Slam events, ATP, WTA or challenge Tour matches.

Below is bet365’s full terms regarding this promotion:

Click here for Full Terms and Conditions for the Tennis Accumulator Bonus (18+)

Other promotions

Some other promotions that are worth taking note of include:

Bore Draw Money Back – Any single bets placed on Correct Score, Half-Time/Full-Time or Scorecast markets will be refunded if the game finishes 0-0.

Click here for full terms and conditions (18+)

Price Promise 

Click here for full terms and conditions (18+)

ITV Racing 4/1 – Simply back a winner from a race shown live on ITV at odds of 4/1 and bet365 will match your stake from that race in the form of a risk free bet on the very next live race that’s shown up to £50.

Click here for full terms and conditions (18+)

Banking

There is a huge range of banking options to choose from at bet365. In fact, it’s one of the largest I have seen, but methods do vary depending on which country you are from, so it’s worth checking out the information on site for those of you outside the UK.

I’ve used a number of different options, but my main use has been with my debit card. I find that deposits hit my account immediately and as the card is now linked to the account, I just enter my CVV number and the amount I wish to deposit.

When withdrawing back to my Debit card, the website states 1-5 working days, but I’ve never actually seen it take any longer than 24 hours and on rare occasions I’ve seen it back in my account within a couple of hours.

I’ve also started using Apple Pay quite a lot as well. This is linked up to my mobile, and you can only use it on mobile, but it’s super quick and it just uses Touch ID with my fingerprint to process the transaction.

Summary

I’ve probably have or been signed up to at some point over 100 bookmakers in my time. There are none that I’ve used for as long or as frequently as bet365.

Not only are they the biggest, but they are the best for what I need from a bookmaker. Whilst there are plenty of reputable brands out there, bet365 offers up a huge range of markets, sound banking options and works brilliantly for accumulator betting, which is all you could ever need from a bookmaker.