Before I jump into this article, I just wanted to highlight that this is a personal view on the bet365 brand and solely my opinions and experiences. Bet365 are one of the largest bookmakers in the world. They have a huge database of players registered to the brand and with it have become a global powerhouse within the betting industry. I’ve been using bet365 for over 15 years now and they are one of the most consistent bookies that I’ve come across. The site has changed a lot in that time and this review will highlight what you can expect to find from bet365 from someone who uses the site on a daily basis. bet365 Free Bet Bet365 have had the same new customer in place for several years. That involves offering punters £30 in free bets. In my opinion it's still one of the best promotions that I've seen, plus you are getting on board with one my most favourite bookmakers. The good news is that readers only need to spend a few minutes signing up. They then need to choose from an available deposit method and fund their account between £5 and £10. You will receive three times that value in free bets. I can see that the offer is worth up to £30 in free bets, valid for new accounts only. I've included some of the key terms and conditions for you below, so you know exactly what you need to do to get your free bets. If you need any help with this, then just shout and we will be happy to help. Features One of the ways in which bet365 have been able to develop as a brand is by constantly changing. They were one of the first bookmakers to introduce In-Play betting. It's now the case that they cover a huge number of sports with live odds. It means that customers can place wagers in real-time and it's a really exciting way to bet. Live betting Bet365 have become famed for their live betting. When it comes to many sporting events, they take more bets on the live odds than pre-event. They are able to offer hundreds of thousands of markets every day across a plethora of sports. But the shining light is how they deliver their whole live betting console. You get to see a ton of markets, loads of stats and an up to date match centre, which transmits info such as where the ball is on the pitch, who’s in possession, goals, free kicks, shots, offside, bookings and is really like a 2D version of watching the match. It reminds me very much of Championship Manager back in the day and what a game that was! I really liked the fact that you were able to add games to your favourites so get a quick overview of what’s going on in those selected matches. This meant that you don’t need to scroll through a potentially massive list of matches to see your bets and saves a lot of time in the process. Live streaming The live streaming channel is another section that’s grown massively. Again, they were one of the leading bookies to offer this, behind only Betfair if I recall correctly. To access this all you need is a funded betting account or to have placed a bet within 24 hours. It links in really well with the live betting section as you can watch a game whilst seeing the betting markets react for said match. Country restrictions do apply to live streaming. Some of the higher profile streamed matches include: Serie A Bundesliga La Liga League 1 (France) FA Cup League Cup Europa League Champions League Click here for full terms and conditions for live streaming (18+) Cash out Bet365 were in fact one of the first to bring cash out betting to the industry. For those that aren’t aware, the concept is pretty simple in that you are able to settle bets prior to them finishing for an agreed payout. Once you’ve accepted the offer and payout, the final result for your bet is now irrelevant. What’s so good about bet365's Cash Out service is that it applies to a wide range of betting markets. It means that you regularly have the option to take advantage and close out a bet early. This might see you take an early profit or cut an early loss. Either way, it's nice to have a flexible option. Click here for full terms and conditions for cash out betting. (18+) Pricing and market converge The pricing structure is one of the main reasons why I’m so fond of bet365. They are just so consistent with the odds on offer and whatever price I get, I know that it’s going to be somewhere near best price in the industry. Whilst I’m a big advocate of having multiple betting accounts in order to get as good a price as possible for your bets, if you are looking for just one bookmaker, when it comes to pricing then bet365 would by my number one shout. The market coverage on site is so vast as well. I reckon I use probably less than 1% of what’s going on at any one time and I utilise a lot of football leagues and competitions from around the world. If you think that each football game is going to get 100+ markets to choose from and on a Saturday, there could be thousands of games online, it doesn’t take an Einstein to work out that’s a lot of markets across the board. The thing is with it, is that it seems to keep growing. They are able to not only find new markets to include, but also new sports. One sector that has caught my eye in particular is the expansion of their E-Sports betting sector, an area that seems to have grown exponentially over the last few years. I do tend to dabble a little in the odd computer game when I get time, so this has always been an interest to me. Whilst I haven’t ventured as far as following any betting, it would be somewhere like bet365 that I’d target, just based on how much market depth they already have and that I know their pricing structure is going to be as good as any. Design and mobile The design has been something that has divided people for many years. My take on it is that as it’s different from pretty much every bookmaker in the industry, it’s not as easy to jump straight into. For example, if you are familiar with a site like Unibet, then jumping across to somewhere like Ladbrokes is going to be a doddle as it’s the same design with different colours. But, if you are new to bet365, no matter how many bookies you’ve used previously, the site is going to feel very different. The trick is to give it time and then you will see how well it functions. It can be a little overwhelming when you first land on site, there’s a lot to take in. But, it’s actually really simple and all they are doing is trying to get you to where you want to go in the shortest time possible. The mobile app, in my opinion, is the best in the business. In fact, I’ve started placing the majority of my bets via the app simply because it’s easier to use. I love the use of Touch ID to log in as I’m forever forgetting my password for things and I think the design looks a lot more modern than the desktop version. There are a couple of functions that I don’t think work well on the app, such as the statistics section that I use a lot for forming bets online and also the integration of live streaming with live betting as online you get to see both at the same time. Aside from that, I’d probably go as far as saying that it’s better in every way, which is a bold statement I admit! Contact information and customer support I will admit in that I haven’t had to use customer support all that much, but on the odd occasion that I have, they have been great. The few times that I’ve needed them recently has been with regards to issues with my Bet365 account of which they have sorted in just a matter of minutes. I was on hold when ringing for less time than I can remember and the person on the other end of the line couldn’t have been more courteous. I love the fact that bet365 give you a barrage of options to choose from in order to get in touch. The likes of live chat, email, several Freephone telephone numbers, web messenger and even good old snail mail is all on offer. Acca specific information As you’re on our site, you’ll probably be looking to get the lowdown on how we think they work worth acca betting, so here’s our thoughts. Betting limits and settlement One of the beauties of acca betting is that you bet small and you win big… or at least, that’s the idea. I've found bet365 to be one of the most accommodating when it comes to getting your money. Another point that you need to consider is that each football league will vary in terms of how much is paid out per bet and are tiered accordingly. It’s worth noting that the payout will be limited to the team based in the lower payment bracket. For the vast majority of you, these limits won’t even be in play, but there could be times when it is applicable, so definitely worth noting. Bet365 are one of the best when it comes to settling bets and the money is often in your account within just a few minutes of that bet being settled. They are super consistent and I’ve never had any issues with this. Betslip The betslip is a massively important feature for any serious accumulator bettor. What’s great about bet365’s betslip is that it’s linked to their live betting, so it keeps you up to date with the scores from each of your matches. It also highlights when goals are scored and turns ‘Suspended’ when anything of note has just happened in the match. The ‘suspended’ feature has actually turned to be quite the joke in the acca community as when you are waiting for the last leg of your 5-fold to come in and the game turns suspended, you often assume a goal or something. Statistics The statistics section is probably the area that I spend most time on within bet365. It’s not that it’s unique to bet365, most bookies have one these days, it’s just become engrained in my acca betting system that’s where I turn to first. I’ll admit that I spend a lot more time on other stats based resources that just this statistics section at bet365, but it’s a great wat of getting information on certain bets fast. It’s gives you a great understanding of what potential bets these games could lead to and I think a resource that so many punters overlook. Promotions Sub On Play On This is a fairly recent innovation and it's great for customers betting on First Goalscorer. As the name suggests, if you bet on a player to score the first goal and they are subbed off, then the bet rolls on to the player who effectively replaces them. This doesn't just apply to First Goalscorer but several other player markets. This includes Last Goalscorer, Anytime Scorer, Next Goalscorer, To Score 2+ Goals, To Score 3+ Goals, Player Assists and To Score or Assist. 2 Goals Ahead Early Payout Offer This is one of my favourite football promotions. It applies to over 80 different football competitions and it's great if you bet on a team and they take a two-goal lead. That's because bet365 will pay out your bet as a winner even if they don't end up winning the match. It's lovely to get that early payout and then relax for the rest of the game. Teams regularly squander two-goal leads, so it's nice to have the winnings updating your balance nice and early. This also applies to selections within multiple bets and Bet Builders. 100% Acca Boost We know that many WhatAcca readers enjoy placing accumulator bets. The good news is that you can land a bonus on your multiple wagers when it comes to football and tennis. You can benefit from a bonus being added to winning multiples that start with two selections. This promotion also covers the major US sports leagues. A successful wager will see you get 2.5% extra added to winning doubles and the percentage of extra winnings increases in line with the number of picks that you have in a multiple. Extra-Time Extra Chance In our opinion, this is a great promotion if you're betting on a rugby league or rugby union match. If you place a pre-match bet on a full-time or second-half market and the bet has been settled at the end of a game, it will remain active when the match goes into extra-time. Best Odds Guaranteed Place a horse racing bet from 8am on the day of the race. You can take the early price for your selection knowing that you will be paid out at Starting Price if the latter is bigger. This is applicable to horse racing in the UK and Ireland. It will also apply to racing in other countries but not in Australia, New Zealand, Japan, Singapore and Hong Kong. Banking There is a huge range of banking options to choose from at bet365. In fact, it’s one of the largest I have seen, but methods do vary depending on which country you are from, so it’s worth checking out the information on site for those of you outside the UK. I’ve used a number of different options, but my main use has been with my debit card. I find that deposits hit my account immediately and as the card is now linked to the account, I just enter my CVV number and the amount I wish to deposit. When withdrawing back to my Debit card, the website states 1-5 working days, but I’ve never actually seen it take any longer than 24 hours and on rare occasions I’ve seen it back in my account within a couple of hours. I’ve also started using Apple Pay quite a lot as well. This is linked up to my mobile, and you can only use it on mobile, but it’s super quick and it just uses Touch ID with my fingerprint to process the transaction. Summary I’ve probably have or been signed up to at some point over 100 bookmakers in my time. There are none that I’ve used for as long or as frequently as bet365. Not only are they the biggest, but they are the best for what I need from a bookmaker. Whilst there are plenty of reputable brands out there, bet365 offers up a huge range of markets, sound banking options and works brilliantly for accumulator betting, which is all you could ever need from a bookmaker.