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About Us is one of the UK’s leading sports betting information sites and it has now been in operation since 2013. It has grown every year since launching. Originally founded by an entrepreneur named Jon, the website is now in the hands of an experienced team of industry professionals who will aim to provide you with accumulator betting tips and value bets on a daily basis.

Part of Elworth Media, sits within a strong portfolio of online gambling niche websites that assists players to get the most from their betting.

The Missions

As one of our old bosses used to say, it’s always good to have a plan and we’re focused on delivering a world-class betting experience to anyone who visits While there is plenty of competition on this front, we feel as though the experience within our ranks gives us the opportunity to offer readers a unique and improved betting performance compared to our rivals.

We thought we would break down our missions into the following:

  1. To deliver profitable accumulator tips to readers on a regular basis
  2. To cover a wide range of accumulator betting markets in the process
  3. To cover an extensive range of football leagues across the world
  4. To provide object and informative reviews of the best bookmakers
  5. To showcase the leading free bets and promotions from these bookies

While we’re heavily focused on these five missions, we have lots of other areas where we feel as though we can grow the site and include lots of new features. We understand that every betting customer is different and it’s important to offer lots of different propositions so that we’ll appeal to everyone who visits the site.

Meet the Team Behind

After taking the reins from Jon, the team at are now aiming to make the site bigger and better than ever. Jon did an amazing job setting up and launching the website, although our aim is to make things more professional, offer an increasing number of tips to readers and also highlight the best bookmakers when it comes to placing accumulator bets.

Gavin Walters – CEO

Gavin is the man leading the charge and he cut his teeth by spending several years working for the world-leading bet365. After building up some valuable experience, Gavin then turned his attention to business development and worked for several huge companies like Catena Media and

Gavin is now focused on making the leading betting website in the world, especially when it comes to accumulator bets and he’s excited to reach new levels with a site that has already experienced so much success in a small amount of time.

Matthew Glazier – Head of Content

Matthew is another ex-bet365 employee, having been Head of Marketing at this big-hitting bookie after previously working for Sporting Index and betfair. He is now on board at and providing content solutions including many of the betting tips that you find at the website on a daily basis.

Matthew is passionate about content and is constantly looking to provide new articles that will help readers get the most from their betting. Check out some of his latest bookie reviews so you can find the best operator for you.

Follow Matt on Twitter – @matthew_glazier

Jon Maguire – Strategy and Tips Expert

Jon is the original creator of WhatAcca. He lives for football accumulators and researches tirelessly to bring the very best tips to the site and mailing list for our subscribers.

Being a Newcastle United fan he knows all too well about the highs and lows of football betting.

How We Deliver Our Betting Tips

We realise that anyone can come up with a football betting tip simply by looking at a bookmaker market and choosing a selection that they fancy. However, please be aware that every accumulator betting tip that you see at has been heavily-researched by our team who would be comfortable to back any selection that you will find on the website or within the emails that we send out.

When we put together an accumulator betting tip, we look at the latest league tables and standings to understand where each team is placed. We also look at the recent results experienced by each club and the difference between the home and away form as well.

This sort of data is particularly helpful when it comes to the WDW betting market, although many readers like to bet on Both Teams to Score, especially the Yes option for this market. Therefore, it’s imperative that we put up BTTS selections where there’s a strong case for both sides finding the net during the ninety minutes.

We might also look at Match Result / BTTS which is a combination of the above two betting markets. This means picking out a winning team and both teams finding the net. You can often find a Match Result / BTTS acca tip when there’s a busy programme of games.

Join Our Massive Mailing List

We don’t only have an award-winning website at where you can find our latest betting tips, we also have a huge mailing list which now has over 10,000 subscribers and they’re the first to know about our latest accumulator betting tips.

Every single betting tip that we provide is completely free-of-charge, so you should sign up for our mailing list at so you can receive the latest betting tips to your inbox.

We tend to send the emails on a daily basis providing that there are enough matches to provide an accumulator betting tip. If we don’t have a strong opinion about the handful of games taking place on a particular day, then we won’t proceed with a bet on that occasion.

Only Premier League Bookies Allowed at

You might find other websites promoting a huge number of bookmakers although we are far more selective to make sure that readers only bet with the best operators. The bookies we showcase at are the firms that are consistently the best when it comes to the following:

  1. The best free bets and promotions
  2. The biggest range of accumulator betting options
  3. The widest range of available football markets
  4. Making it easy for customers to place an acca
  5. Strong Cash Out options for those wanting to close a bet early

Contact the Team at

We’re not just saying this, we would love to hear from you. Feedback that we receive from readers has helped to reach a whole new level and we’re constantly aiming to improve the site so that it provides a brilliant betting experience for anyone who pays a visit.

Should you want to make contact with us, please fill out the contact form and we will aim to reply to you as quickly as possible. Thanks for being part of the success story up to now. Follow us on Feedburner for the latest News. is Certified as Safe by

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